Germany 'twothousand9'

The restructuring of Ford Financial Germany's operations in 2007 has also been an opportunity to develop and roll out a modular sales and training concept, "twothousand9", to the sales force.

"twothousand9" has five training modules covering topics including successful sales, how to manage dealer and customer relationships, plus creating effective mailing and how to ensure productive telephone contact. The first module was rolled out in 2007 with very positive feedback from the sales force. All the modules will be completed this year.

As well as training, a sales force needs great new products. Ford Business Partner Germany, working with Ford of Germany, has created a strong take-to-market product to drive sales of the new Ford Focus. Aimed at small to medium sized fleets, this Full Service Leasing offer is available with an eye-catching price of just €249. The offer is still valid until 30th of June 2008 and is being communicated using diverse media including direct mail and on-line advertisements.